Visiting a marina shouldn’t be just an urgent duty and finding a berth, fuel, water pump, but unforgettable holiday experience.
Nowadays customers are looking for more personalized solutions and are becoming more demanding in digital area. Consequently, they decide more easily to change their primary marina as they did in the past.
myMarina gives the marina customer direct and efficient tool for communicating with marina. He can order basic services (check in/out, payment, boat lifting, assistance per arrival etc.) or individual services (bottle of champagne on arrival etc.) anytime anywhere from any mobile device.
Added value are also new advanced services like berth-sharing, boat-sharing etc. In addition myMarina gives marina management very powerful tool for efficient planning and service organization/control.
• the boater has an improved boating experience through peace of mind knowing that his expectations will be met,
• with myMarina the marina management is able to keep their promises,
• myMarina creates a new and unique improvement of customer- marina relationship.
Getting new customers is 5-10 times more expensive than keeping existing ones. If marina wants to profilerate in a competitive market it needs to focus on the customer, systematically follow them and understand their needs to achieve long-term relationship with customers.