Videoworks takes on northern Europe

JUSTIN RATCLIFFE
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The Italian leader in the field of integrated AV solutions for superyachts opens a branch in the Netherlands…

Videoworks has opened a Dutch branch of the company in Aalsmeer in the heart of the country’s shipbuilding cluster. Managed by engineer Mauro Frattesi, Videoworks Europe BV (image 4 pictured above) is registered with the Chamber of Commerce in Amsterdam and is part of an ongoing strategy by the Ancona-based company to better serve the northern European yachting market. It comes after the opening of showrooms in London and Moscow in joint ventures with Colombini and Rossana, producers of high-end kitchen and home furniture.

The partner of choice for new builds and refits in Italy, Videoworks fought off competition from a well-known north European contractor to supply the home automation and entertainment systems aboard 74m Cloud 9, launched by CRN on January 21, 2017. But establishing a foothold in the Netherlands means taking on well-established rivals such as Van Berge Henegouwen.

“We’ve selected three leading shipyards in Holland that will be the focus of our efforts to establish relations with yacht builders in northern Europe,” says Communications & Marketing Manager Sara Stimilli.

Stimili believes that with over 20 years’ experience in the yachting industry under its belt, Videoworks can compete with the best contractors in the business. She points out that the design process – from analysing the client’s brief and defining the technical parameters to certifying the cabling systems and compiling the user manuals – is done entirely in-house.

Research and development in such a fast-developing field is essential and Videoworks has pioneered a number of innovations. Its Active Noise Cancelling (ANC) system, for example, was first introduced aboard the 60m CRN Darlings Danama in 2011. Wearable devices, such as Google glasses and smart watches, are other areas of ongoing research and the company is spearheading developments in streaming and remote diagnostics, whereby the multiple servers and interfaces can be removed from the yacht and housed in off-site locations.

The expansion strategy is already paying dividends and the company has secured a contract with a leading Dutch shipyard to supply the AV and domotic systems on a 70m project in build. It also collaborated with Toyota to create the high-performance AV system for its recently launched Lexus Sport Yacht concept.

Videoworks takes on northern Europe