Hyster widens application focus

Organisational changes for forklift brand Hyster are set to enhance individual value for forklift users in all industry sectors.

"The Hyster business is now structured to focus more on the user's application rather than the Hyster product groups," says Ian Melhuish, VP Product and Industry Solutions Group, Hyster. "This is an important change that simplifies and enhances the buying experience with solution packages for specific users."

Through a new structure, Hyster now operates with "Solutions Teams" and smaller sales management areas. Armed with new tools, the deeply experienced "solutions providers" aim to provide customers with the right product, and related services, at the right price.

To illustrate these changes, Ian gives four examples in different industries. In each example, the customer needs a truck with a 2.5 tonne lift capacity, but each solution is very different.

....

Temperature controlled storage areas at a port

At many ports, general stevedoring and freight handling companies discharge ships loaded with fresh produce. They need maximum availability from the forklift fleet as the ships have to be turned around quickly and the produce sorted straight away. In many cases the produce is transferred immediately into temperature controlled stores or cross docked to transport.

Ultra reliable Hyster H2.5FT LPG powered trucks, fitted with sideshift, are used for continuous operation to ensure a 24 hour flexible service. The featured Duramatch™ transmission enables even the most aggressive direction changes to be made smoothly, without using the brake pedal or even stopping the truck. This contributes to improved productivity and reduced maintenance costs, prolonging the lifetime of the clutch, brakes and tyres, particularly on the quayside.

"Dating back to the 1920s, Hyster has continuously developed a global reputation for manufacturing tough trucks combined with excellent support," says Ian. "However, these examples show how different applications require different solutions. We have structured the business in parallel with our customers’ requirements, providing both product and non product solutions to reduce their cost of operations."

Hyster has carefully selected a worldwide network of local distribution partners, based on the strength of their customer support capability and outstanding service ethic to provide expert consultancy in line with these changes, and responsive local service and parts supply.