Stena Line bets on AI for digital transformation

A major ferry group is investing in artificial intelligence (AI) as part of its digital transformation

Stena Line has started deploying AI-driven data management to improve efficiency, sustainability and profitability. Its first step is a pilot project to develop a unique data management solution with Semcon.

Semcon is developing a smart solution to manage the data required for new digital offerings and additional AI projects for the shipping company going forward.

Stena Line head of AI Lars Carlsson said this should drive the company’s digital strategy going forward.

“Stena Line’s ambition is to be the world’s first cognitive ferry operator using AI throughout the entire organisation,” said Dr Carlsson. “To succeed in this, we need to structure all our data and intelligence and make it available.”

Semcon global business director for digital solutions Carl-Johan Aldén expects information management and AI will drive other shipping companies’ digital strategies.

“Stena Line is embarking upon a fantastic data transformation initiative,” he said. “We are able to create smart data management solutions that allow new digital services to be implemented,” said Mr Aldén.