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#Industry News

OPTIMISM DRIVES RANGE UPGRADE AT HIGHFIELD

A strong Q1 in 2020 and solid order book until July has given aluminium RIB supplier, Highfield Boats, the confidence to push ahead with expansion plans which include the launch of a new range of luxury boats.

From September 2020 the company is consolidating its current range from seven to four choices and introducing a new Sport range cementing the company’s position in the luxury RIB and tender market.

“The Sport range will take the brand to yet another level, entering the deluxe family RIB segment for the first time and leveraging the brand into new territory,” said Highfield’s chief executive, Julien Carussi. “The Sport RIBs will appeal to motor cruiser buyers and as a prestige tender sought by superyacht captains."

Feature

All of Highfield’s 3m to 8m Sport models will feature standard teak decking, LED lighting, luxury upholstery, tow posts and sundecks. Models of 5m and up have shower kits and stern platforms with a ladder. The 8m models also offer a hob, sink, toilet, bow and stern sundecks.

Further re-modelling is being applied to the Ultralight and Classic ranges while the Patrol range has also been strengthened.

During the Covid-19 pandemic, the company is developing its marketing message, harnessing YouTube brand ambassadors and collaborating with engine partner Honda on a series of product walkthroughs in lieu of the boat shows in the coming weeks.

Details

  • Weihai, Shandong, China
  • Highfield Boats