#Industry News
GREEN CLAIMS DIRECTIVE: ENFORCE SUSTAINABLE DEVELOPMENT BY INDUSTRY STANDARDS
“Demonstrate your achievements for environmental protection or get sued.” This sounds quite aggressive, but reality shows that efforts towards environmentally friendly production and product development are taken from the ‘best practises’ valuation into the demands of legal obligation. How can the recreational boating industry demonstrate its value in this changed reality?
The Green Claims Directive that was adopted by the European Parliament in March this year is one of the recent examples showing that matters of sustainable development are perceived as too serious to be tampered with in marketing campaigns and advertising.
